Healthcare Franchise Solutions
Blink Digital Health understands healthcare franchising and its Founders have experience working in the healthcare franchise arena. We work with franchisors in two different ways. First, we help franchisors establish their brand identity online in order to recruit and grow their franchisee base. Second, we work with franchisors to put together packaged service offerings for franchisees to help them grow revenue through online patient acquisition and engagement.
Support Your Franchisees in Growing Revenue
We understand the balance that franchisors have in wanting to provide valuable revenue generating tools for its franchisees but also making sure not to burden franchisees with a lot of additional costs. That said, a well executed digital strategy can provide significant benefit to both the franchisee and franchisor alike.
One of the most powerful and valuable revenue driving services that a franchisor can provide its franchisees is the execution and management of a digital strategy. The benefits are significant:
Focus: Keeping your franchisees focused on local sales and operational excellence
Efficiency: Aggregating content at the franchisor level and then syndication at the local level provides great efficiencies for competitive advantage
Consistency: Controlling the look/feel and content for the local providers strengthens the brand asset and builds equity value
Inspired? Take the next step and contact us today to talk to a healthcare marketing consultant.
Need more proof? Download our healthcare marketing case studies and see the results of our digital campaigns.
Build Your Franchise Network
We believe strongly in a franchisor having a strategy to control their own destiny and build a brand online that is optimized to attract prospective franchisees. The more quality franchisees that can be recruited outside of the traditional lead generation channels, the more margin afforded to the franchisors. Here are the services that we provide for the franchisor:
- Franchise recruiting website design and development
- Optimized content for keywords that prospective franchisees are searching for
- Search optimization and pay per click management to be visible cost effectively
- Social media reputation management to ensure that all comments about your franchise are being captured and addressed to mitigate negative comments
- Social media management to manage the voice of your brand and engage potential franchisees and build a pipeline of relationships
We work with the franchisor to understand their brand blueprint and key differentiation. We then apply that knowledge and our own keyword analysis to build a conversion funnel that will both attract and engage potential franchisees in the evaluation process.