Archive for the ‘Social Media’ Category

Emarketer.com reports today that Social Network Ad Revenue is predicted to hit 10 billion in 2013.  The bulk of this market will be absorbed by Facebook and Twitter, however, Linked ad revenue is holding strong at  $140 million. Time to ask yourself, how much of your ad budget is dedicated to the social networks. Targeting [...] Read more

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Some days doctors have to tell patients bad news, then in the same day, they might deliver amazingly good news to a different patient. The life of a search marketer is not much different. For example, today I had to tell someone that their website has cancer. I know what you are thinking, and yes, [...] Read more

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Have you taken a good look at a Google search lately? If not, go ahead and search for something like “Chinese take-out.” Notice that even though you didn’t search for a specific location, Google has assumed that you are looking for a local “Chinese take-out” and has given you a list of nearby establishments, along [...] Read more

Twitter Marketing for Plastic Surgeons-Hashtag Marketing: In the past I have had many plastic surgeon’s ask me: “Gabriel, I am a plastic surgeon and my social media knowledge is limited. How can I use social media to benefit my business?” Which I usually reply: “Using social media, you, as a business owner, are able to [...] Read more

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Stay on top of the newest marketing trends for 2011. In the early days of 2011, some of the greatest minds in marketing and search engine optimization took it upon themselves to write about what would be the upcoming trends in the next year. Search Engine Land compiled 168 articles that anyone interested can refer [...] Read more

Utilize the power of crowdsourcing to fuel your digital strategy, seo campaign, and social content engine Crowdsourcing, defined by Wikipedia, is “the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd”), through an open call.” Technology and innovation allows us to fund [...] Read more

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Chris Boorman, Chief Marketing Officer at Informatica wrote a post in Mashable.com on February 25th 2011 titled “Why Data Mining Is the Next Frontier for Social Media Markeing” and I could not agree more with his theory. Data mining is one of the true values of social media. In the post, Chris writes, “when he [...] Read more

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Twitter, Facebook, LinkedIn, YouTube, MySpace, Google Buzz, StumbleUpon, Tumblr, Digg, Redit — in 2011 over 70% of internet users also use some type of social media. Some platforms are more popular than others, and the landscape expands and changes quickly; what is popular today is passé tomorrow. It is understandable when a healthcare business does [...] Read more

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