On-page optimization can be as simple as updating your title tags to match your targeted keywords, but can also start to get very tricky and advanced when you start to dig into what the user is searching for and what your page can offer that will keep them interested and stay on your site. With [...] Read more

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This blog post was inspired by friends at CitySearch, or City Grid Media. The other day one of their sales reps called me to pitch us on a CPC campaign for our Tattoo Removal business, Blink Tattoo Removal. The sales rep mentioned that they take the average national CPC form Google, Yahoo, & Bing inorder [...] Read more

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We have a lot of our healthcare clients contact us with questions about zocdoc. Yes they got 25 million  in funding to start a lead gen/patient scheduling system, but should you pay $250 per month for it? To tell you the truth, I have not decided if the service is good or bad yet, and [...] Read more

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Thank you Wordstream for making this amazing graphic that show’s how Google Adwords works. You are making my life easy! © 2011 WordStream Read more

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Today’s SEOmoz’s White Board Friday post decided to dive into a very common problem that websites encounter while developing strategies for keyword targeting- how to organize it! Often times the SEO person is not involved in content creation and therefore, they are unable to choose what content needs be existing on the website and what [...] Read more

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  Managing a private medical practice during healthcare reform can be very exciting; it can also be extremely frustrating.  Aside from the new healthcare laws to keep up with, we also have the annual discussion about the Sustainable Growth Rate (SGR) formula, “What are we going to do if the cuts go through?”  If you’re [...] Read more

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For my clients, I am the main digital guy for all things search and social. As a search/social (we need to find a new term for this…SEO/SMO?) expert I do my best to stay up to date on all current trends and changes. However, every now and then I take a day or two off, [...] Read more

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Yes! After almost 10 years of practicing SEO I finally found the single most important part of SEO. Some say that their is no silver bullet in SEO, others have spent their entire career searching for it.  I have heard stories of companies signing up for every link building service they could find, jumping on board with [...] Read more

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Emarketer.com reports today that Social Network Ad Revenue is predicted to hit 10 billion in 2013.  The bulk of this market will be absorbed by Facebook and Twitter, however, Linked ad revenue is holding strong at  $140 million. Time to ask yourself, how much of your ad budget is dedicated to the social networks. Targeting [...] Read more

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There may seemingly be a mobile application to tackle any problem, but there’s one thing that separates the true disruptors from the “me-too” apps flooding the market:  context.  The power of the mobile device lies in its ability to be any place, any time. Understanding how a user’s needs change depending on their context is a [...] Read more

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