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I learned of a situation recently where a client had been showing steady month over month increases in traffic and conversions to their site but it wasn’t translating to revenue.  The reaction from the client was, “This web strategy isn’t working.  I don’t know if I want to keep doing this.  I’m spending all this [...] Read more

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I’m sure you have read the stats on the proliferation of people going online to search for healthcare service providers.  Almost 20% of Internet users have gone online to find others who might have health concerns similar to theirs according to Pew Research.  What is most interesting in that report, however, is that most people [...] Read more

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I recently had the opportunity to analyze the cosmetic services at a dermatology practice and was astounded to learn that his laser and aesthetic patients on average returned for services once every eleven months?  What?  Even protocol for some of the cosmetic services suggests returning once every three months for some series of treatments.  Why is this happening?  Well there [...] Read more

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Let’s make no mistake, we are really talking here about online consumer engagement.  Consumers may turn into patients but unless we think about healthcare in a consumer oriented fashion we will miss a lot of opportunities. In a recent study one in five in the United States use social media to make healthcare decisions.  More [...] Read more

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What I often find, unfortunately, is that a website without a strategy is like a billboard on an old country road. It was put there because it was inexpensive but at least it got a little visibility. I generally hear frustrations by medical institutions that indicate their website provided no value. Well of course it [...] Read more

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