Author Archive
This blog post was inspired by friends at CitySearch, or City Grid Media. The other day one of their sales reps called me to pitch us on a CPC campaign for our Tattoo Removal business, Blink Tattoo Removal. The sales rep mentioned that they take the average national CPC form Google, Yahoo, & Bing inorder [...] Read more
Tags: Tattoo Removal Business
We have a lot of our healthcare clients contact us with questions about zocdoc. Yes they got 25 million in funding to start a lead gen/patient scheduling system, but should you pay $250 per month for it? To tell you the truth, I have not decided if the service is good or bad yet, and [...] Read more
Tags: Patient Scheduling, ZocDoc
Infographic. How Google Adwords Works
Posted 7:31 pm by Gabriel Gervelis in Pay Per Click, Web Strategy | Leave A Comment
Thank you Wordstream for making this amazing graphic that show’s how Google Adwords works. You are making my life easy! © 2011 WordStream Read more
Tags: Infographic
Google Encrypted Search Change Effects Keyword Analytics Reporting
Posted 1:50 pm by Gabriel Gervelis in Keywords, SEO, Web Strategy | Leave A Comment
For my clients, I am the main digital guy for all things search and social. As a search/social (we need to find a new term for this…SEO/SMO?) expert I do my best to stay up to date on all current trends and changes. However, every now and then I take a day or two off, [...] Read more
Tags: Google Encrypted Search, seattle seo network
The Single Most Important Part of SEO – The Silver Bullet
Posted 1:06 pm by Gabriel Gervelis in SEO, Web Strategy | Leave A Comment
Yes! After almost 10 years of practicing SEO I finally found the single most important part of SEO. Some say that their is no silver bullet in SEO, others have spent their entire career searching for it. I have heard stories of companies signing up for every link building service they could find, jumping on board with [...] Read more
Tags: seattle seo network, seo process
Social Advertising Revenue Predicted to Hit 10 Billion in 2013
Posted 12:29 pm by Gabriel Gervelis in Social Media | Leave A Comment
Emarketer.com reports today that Social Network Ad Revenue is predicted to hit 10 billion in 2013. The bulk of this market will be absorbed by Facebook and Twitter, however, Linked ad revenue is holding strong at $140 million. Time to ask yourself, how much of your ad budget is dedicated to the social networks. Targeting [...] Read more
Tags: eMetrics
Crowdsource Content Strategy Reduces PPC Spend by $15,000
Posted 6:30 pm by Gabriel Gervelis in SEO, Social Media, Web Strategy | Leave A Comment
Some days doctors have to tell patients bad news, then in the same day, they might deliver amazingly good news to a different patient. The life of a search marketer is not much different. For example, today I had to tell someone that their website has cancer. I know what you are thinking, and yes, [...] Read more
Tags: content fuel, crowdsource content, crowdsource marketing, crowdsourcing seo, pay per click optimization, ROI tracking, seattle seo network
The Results Are In, Your Website Has Cancer
Posted 5:14 pm by Gabriel Gervelis in Healthcare Marketing, SEO, Web Strategy | Leave A Comment
Today I had to tell someone that their website has cancer. In retrospect, I’m glad we found the cancer because now we can treat it. As you know cancer that is untreated can be life threatening. In the web world, a website with cancer can get you banned from Google, A crippling action for your [...] Read more
Tags: seattle seo network, seo
I had a great time at the Faegre & Benson conference this July 28th in Minneapolis. The keynote speakers, T. Scott Gross, Matthew Holt, Shelly Sun, Darrell Johnson, all delivered compelling presentations regarding the future of health care, the importance of brand control through customer service, and successful franchising in healthcare. Also, I had the honor of meeting several brilliant marketing [...] Read more
Tags: Darrell Johnson, Emotionomics, Faegre and Benson, Franchising Healthcare, Future of Healthcare, Matthew Holt, Shelly Sun, T. Scott Gross
I will be hosting a break out session at Faegre & Benson’s Franchising in Health Care conference July 28th In Minneapolis, MN. The topic of the session is “Using search and social marketing to acquire new patients”. I will facilitate a conversation with Health Care Franchise owners that explores the ever changing search and social landscapes to dertmine [...] Read more
Tags: Faegre and Benson, Franchising Healthcare, Public Speaking
